You will learn what digital marketing is and what role it plays in business, as well as the tasks, KPIs and career opportunities of a digital marketer.
Detailed module program:
- the role of marketing, objectives and KPIs for business
- features and opportunities of digital marketing
- trends shaping Internet marketing
- organizational structure of marketing departments in different companies
- specialization, careers, salaries in the field of digital marketing
- scope of competencies and responsibilities of a digital marketing manager.