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Start your career as a Digital Marketer from scratch in 7 months
Learn to create advanced advertising campaigns and earn from €3,100 per month after training
Find out if this profession suits you at a free career guidance session
A career counselor will examine your experience, talents, and calculate the likelihood of success
For beginners
Employment support
AI module
International level education is now available to everyone
to start a new career, instead of 6 years at a university
7 months
work remotely and set their own schedules
89%
average starting salary of a graduate
€3,100
average time to find a job with the support of the career center
49 days
Work for an international company from anywhere in the world
Most vacancies are remote
A profession that is truly in demand in Germany
You can become an SMM specialist, media buyer, marketer, or SEO expert. Choose your specialization
Opportunity to choose from 10+ directions
on Glassdoor and LinkedIn
>30,000 open vacancies in Europe
You can easily reach the middle level within 1−2 years of real practice
Income will grow with experience
€35,000 per year
€53,200 per year
€65,000+ per year
junior
middle
senior
Find out if the profession suits you at a free career guidance session
A seasoned career advisor will analyze your experience, passions, and will tell you what to do next
Free
We’ll help you move to Germany and master a new profession
Pre-arrival preparation support
Prepare your document package for visa application
Open a bank account in Germany
Get your health insurance
Within a year
Find initial accommodation
After-arrival integration support
Receive guidance on any questions at every stage
Complete all documentation after arrival, including tax ID, registration, etc.
Learn German from 0 to B1 level through offline courses
Master a new profession online and earn a German retraining certificate
Complete a guaranteed internship during your studies
Receive assistance with job preparation while still studying
We will help you get full tuition coverage from the government
If you meet the criteria:
Live in Germany
01
Currently unemployed
02
Registered or planning to register with Jobcenter or Agentur für Arbeit
03
Take a short test to assess your chances
Have completed vocational or higher education
04
Free support at every stage
German language level B1-B2
05
We were the first to offer training in high-demand IT and digital professions in Germany
The first online institute for immigrants in Germany
We are part of the Starta ecosystem, which also includes the Starta VC venture fund (top 25 active funds in New York) and the Starta accelerator
Offices in Berlin and New York
About us
All graduates receive German state-recognized certificates
Programs accredited by AZAV
Our career center will help you create a LinkedIn profile, find internships, and prepare for all stages of employment
Teaching in your native language, job placement in Europe
How the training works
You always interact with instructors in real-time and can ask questions at any moment. If you miss something, you can watch the recorded material on the platform
Live-workshops
We took the best from the academic format and enhanced it with modern technologies: a learning platform, Discord communities, and an internal rewards system
Own learning platform
We have dozens of partners who are eager to hire graduates and invite them for internships
Internships
Experts will guide you through every step: resume reviews, mock interviews, and workshops
Career center support
Training meets German quality standards
We have passed the AZAV quality control, so all graduates receive state-recognized certificates upon completion
Programs are licensed by CERTURIA
Explore the training programs on the official Arbeitsagentur website
Course Content
additional AI module
guaranteed internship
560 academic hours
- Learn the role of marketing in business, its goals, and KPIs
- Understand the unique features and opportunities of digital marketing
- Review trends shaping internet marketing
- Define your specialization and learn about salaries in digital marketing
- Learn to conduct research as a marketer: set goals and develop hypotheses
- Identify the target market and audience, their needs and demands
- Conduct competitor analysis
- Work on defining the unique selling proposition (USP)
- Understand what a brand is and how branding works
- Conduct a strategic analysis: goals, company, product, target audience, competitors
- Build a brand architecture
- Learn the basics of targeting
- Work with various advertising channels and platforms
- Study the fundamentals of advertising on Facebook and Instagram
- Optimize campaign performance
- Create retargeting strategies
- Learn the basics of Google and Amazon advertising
- Prepare, launch, and optimize ad campaigns
- Work with Google Tag Manager, Performance Max, and Remarketing
- Analyze metrics and create reports
- Create a compelling CV
- Build a portfolio
- Learn job search channels
- Develop SMM and content strategies for different platforms
- Create and adapt content tailored to various social media platforms
- Manage and grow communities through organic and paid strategies
- Develop content plans and media planning
- Analyze engagement metrics and content effectiveness
- Use AI tools for content generation and automation
- Learn the basics of search optimization (SEO)
- Work with keywords
- Optimize site content technically
- Learn local SEO and SEO audit
- Explore formats for email communication
- Manage audience segments
- Design emails
- Adapt emails and analyze performance
- Study consolidated analytics
- Use tools like Google Analytics 4 and Google Tag Manager
- Work with Meta Pixel: objectives and events
- Evaluate effectiveness and learn reporting
- Create landing pages on WIX: from concept to launch
- Work with various types of content: copywriting, photo, and video materials
- Develop landing page design and structure based on marketing principles
- Set up SEO optimization and analyze performance (Google Analytics, Facebook Pixel)
- Collaborate with clients: gather requirements, conduct briefings, and handle feedback
- Audit landing pages using detailed checklists
- Assess required resources and forecast expected impact
- Select measurable metrics and evaluation mechanisms
- Create a master marketing plan: long-term goals and tactics
- Present marketing strategies effectively
- Learn the fundamentals of AI tools in digital marketing
- Create marketing texts with AI: headlines, emails, and case studies
- Automate workflows using AI to increase efficiency
- Generate visual content for promotions and websites using DALL-E and Stable Diffusion
- Create automated presentations with AI-generated text and graphics
- Use AI to develop brand materials and content strategies
- Conduct market and competitor analysis using AI: identify trends, analyze reviews, and estimate market capacity
- Optimize business processes with AI: SEO recommendations, customer journey maps, and audience segmentation
- Work with big data and extract insights using AI tools
- Learn the collaboration stages between marketing and sales teams
- Manage and resolve common conflicts
- Exchange hypotheses and data, and work on sales scripts
- Learn the role of marketing in business, its goals, and KPIs
- Understand the unique features and opportunities of digital marketing
- Review trends shaping internet marketing
- Define your specialization and learn about salaries in digital marketing
- Learn to conduct research as a marketer: set goals and develop hypotheses
- Identify the target market and audience, their needs and demands
- Conduct competitor analysis
- Work on defining the unique selling proposition (USP)
- Understand what a brand is and how branding works
- Conduct a strategic analysis: goals, company, product, target audience, competitors
- Build a brand architecture
- Learn the basics of targeting
- Work with various advertising channels and platforms
- Study the fundamentals of advertising on Facebook and Instagram
- Optimize campaign performance
- Create retargeting strategies
- Learn the basics of Google and Amazon advertising
- Prepare, launch, and optimize ad campaigns
- Work with Google Tag Manager, Performance Max, and Remarketing
- Analyze metrics and create reports
- Create a compelling CV
- Build a portfolio
- Learn job search channels
- Develop SMM and content strategies for different platforms
- Create and adapt content tailored to various social media platforms
- Manage and grow communities through organic and paid strategies
- Develop content plans and media planning
- Analyze engagement metrics and content effectiveness
- Use AI tools for content generation and automation
- Learn the basics of search optimization (SEO)
- Work with keywords
- Optimize site content technically
- Learn local SEO and SEO audit
- Explore formats for email communication
- Manage audience segments
- Design emails
- Adapt emails and analyze performance
- Study consolidated analytics
- Use tools like Google Analytics 4 and Google Tag Manager
- Work with Meta Pixel: objectives and events
- Evaluate effectiveness and learn reporting
- Create landing pages on WIX: from concept to launch
- Work with various types of content: copywriting, photo, and video materials
- Develop landing page design and structure based on marketing principles
- Set up SEO optimization and analyze performance (Google Analytics, Facebook Pixel)
- Collaborate with clients: gather requirements, conduct briefings, and handle feedback
- Audit landing pages using detailed checklists
- Assess required resources and forecast expected impact
- Select measurable metrics and evaluation mechanisms
- Create a master marketing plan: long-term goals and tactics
- Present marketing strategies effectively
- Learn the fundamentals of AI tools in digital marketing
- Create marketing texts with AI: headlines, emails, and case studies
- Automate workflows using AI to increase efficiency
- Generate visual content for promotions and websites using DALL-E and Stable Diffusion
- Create automated presentations with AI-generated text and graphics
- Use AI to develop brand materials and content strategies
- Conduct market and competitor analysis using AI: identify trends, analyze reviews, and estimate market capacity
- Optimize business processes with AI: SEO recommendations, customer journey maps, and audience segmentation
- Work with big data and extract insights using AI tools
- Learn the collaboration stages between marketing and sales teams
- Manage and resolve common conflicts
- Exchange hypotheses and data, and work on sales scripts
Program outcomes
You will go through all stages of market promotion. Create 5 websites and set up ads on Google and Facebook Ads. Analyze the results of your campaigns.
01
Learn to work with key digital channels for promoting products and services.
02
Turn your course projects into a compelling portfolio and resume.
03
Qualify for a position as a PPC specialist or targeting specialist at an advertising agency immediately after completing the program.
04
Understand where to look for job opportunities and how to market yourself as an expert.
05
Learn to solve common communication problems faced by marketers and digital agencies.
06
After completing the Digital Marketing program, you will be able to take exams and receive 3 certificates from Google Ads and Google Analytics.
Confirm your knowledge and skills in Google
After completing the Digital Marketing program, you will be able to take exams and receive 3 certificates from Google Ads and Google Analytics.
Payment methods
No overpayments, can be arranged for 6 or 8 months
Installment from Starta Institute
By card or invoice
One-time payment with a discount
The state will cover 100% of the tuition fees if you meet the criteria
Gutschein from Jobcenter or Agentur für Arbeit
Can be arranged for 3, 6, 12, or 24 months
PayPal installment plan
senior manager of the career center
Christina,
"Students come to the courses not just to learn something new, but to find a job and change their lives. And it’s the career center that makes that possible"
Career coaching: recruiters will prepare you for upcoming interviews, motivate you and tell you about challenges
Masterclasses: we will tell you how to fit into an international company and improve your soft skills
We guarantee employment support along the way
Mock interviews: we'll find mistakes and help you correct them
Job search: we have partner companies where we employ the best students
They succeeded — and so will you
Success stories of graduates
Before: Bartender
After: Digital Marketer
After: Digital Marketer
Veronika Kern
I received a job offer just a month after completing the course. Finally, I don’t have to work night shifts and can work from home on my own schedule.
Before: Flight Attendant
After: SEO Specialist
After: SEO Specialist
Andrey Mochinsky
I received an offer from an IT company while still studying in the course. I always dreamed of entering IT, but I didn’t want to code.
Before: Sales Manager
After: Targeting Specialist
After: Targeting Specialist
Alena Kaplan
I got hired a couple of weeks after finishing my training. Now I balance remote work with motherhood.
Before: Notary
After: PPC Specialist
After: PPC Specialist
Anton Schmidt
I used to work as a notary and could rarely afford to travel. Just two weeks after the course, I found a job. Now I have a flexible schedule and can work remotely, which was very important to me.
Before: Computer Science Teacher
After: SMM Specialist
After: SMM Specialist
Olesya Bondarenko
I studied the course while interning in a position offered by Starta’s career center. After the internship, I received a full-time offer.
Before: Nurse
After: Media Buyer
After: Media Buyer
Marina Keller
After moving to Germany, I found it difficult to requalify as a nurse. I decided to try a different field and chose digital marketing. Two months after finishing the course, I landed a job as a media buyer.
Your future CV for employment in Europe
Fully aligned with entry-level Digital Marketer job requirements
Digital Marketer / Specialist in PPC and targeted advertising
Sophie Werner
Tools I Use:
Google Analytics 4
Google Tag Manager
HubSpot
Facebook Ads Manager
Ahrefs
Google Ads
AI models
Compelling portfolio from course projects
Available for 10+ career options
Desired Salary:
€3,300
Retraining Certificate:
- Identifying target audiences, understanding their needs and preferences
- Conducting and evaluating competitor research
- Writing persuasive ad copy
- Adapting content for various social media platforms
- Working with content management systems like Pardot, HubSpot, Ahrefs, and Salesforce
- Utilizing ad channels and platforms: Facebook, Instagram, Google Ads, Amazon Ads
- Optimizing ad campaign performance
- Analyzing metrics and preparing reports
Key Skills:
Sign up for a free career orientation
Begin by choosing a profession — we will help you
You already have everything you need to start a career in Germany
Tuition fees
Daytime format
Classes
Online
Suitable for those who are not working and are ready for intensive training.
9:30-12:45 Mon to Fri
per month
€390
Internal installment plan
*For details on the terms, please schedule a consultation
*
Frequently Asked Questions
Yes, our programs are specifically designed for beginners. We start from the basics: teaching computer literacy, installing necessary programs, familiarizing you with terminology, and only then gradually immersing you in the profession.
Our main goal is to equip you with the knowledge and skills necessary for successful job interviews and employment. As a certified AZAV institute, we provide educational services in accordance with licensing code 4 (continuing education course).
Upon completion, you will receive a certificate that will enhance your LinkedIn profile, along with support from our career center. This support includes internships with partner companies, mock interviews, expert resume reviews, and soft-skills development workshops. If you follow our guidance, you will easily receive a job offer within the first few months after training.
Upon completion, you will receive a certificate that will enhance your LinkedIn profile, along with support from our career center. This support includes internships with partner companies, mock interviews, expert resume reviews, and soft-skills development workshops. If you follow our guidance, you will easily receive a job offer within the first few months after training.
Classes are conducted online via the Zoom application, so you will need a working laptop or computer with updated Windows or macOS. If you are studying an IT profession, your computer should support the latest versions of the programs covered in the course. You can learn more about the programs in a consultation.
Additionally, you can visit our Berlin office and rent a laptop for the duration of your training.
Additionally, you can visit our Berlin office and rent a laptop for the duration of your training.
The exact class times are listed on the program pages. Currently, there are two forms of training: daytime and evening. The evening schedule is suitable for those who combine study with work, with classes starting at 7:00 PM Berlin time.
Based on the experience of our students, anyone can learn programming from scratch, regardless of previous experience or type of thinking. You will acquire all the necessary knowledge and skills during the training. The main thing is to complete homework assignments, ask questions to the instructors, and heed the advice of the career center.
Most of our students are over 30 years old. There are even those who changed their profession at 50 and became successful developers. We believe that age is not an obstacle; moreover, your life experience will help you adapt more quickly to the new profession. After all, it is easier to learn something new when you already have some accumulated experience.
Yes, our programs are specifically designed for beginners. We start from the basics: teaching computer literacy, installing necessary programs, familiarizing you with terminology, and only then gradually immersing you in the profession.
Our main goal is to equip you with the knowledge and skills necessary for successful job interviews and employment. As a certified AZAV institute, we provide educational services in accordance with licensing code 4 (continuing education course).
Upon completion, you will receive a certificate that will enhance your LinkedIn profile, along with support from our career center. This support includes internships with partner companies, mock interviews, expert resume reviews, and soft-skills development workshops. If you follow our guidance, you will easily receive a job offer within the first few months after training.
Upon completion, you will receive a certificate that will enhance your LinkedIn profile, along with support from our career center. This support includes internships with partner companies, mock interviews, expert resume reviews, and soft-skills development workshops. If you follow our guidance, you will easily receive a job offer within the first few months after training.
Classes are conducted online via the Zoom application, so you will need a working laptop or computer with updated Windows or macOS. If you are studying an IT profession, your computer should support the latest versions of the programs covered in the course. You can learn more about the programs in a consultation.
Additionally, you can visit our Berlin office and rent a laptop for the duration of your training.
Additionally, you can visit our Berlin office and rent a laptop for the duration of your training.
The exact class times are listed on the program pages. Currently, there are two forms of training: daytime and evening. The evening schedule is suitable for those who combine study with work, with classes starting at 7:00 PM Berlin time.
Based on the experience of our students, anyone can learn programming from scratch, regardless of previous experience or type of thinking. You will acquire all the necessary knowledge and skills during the training. The main thing is to complete homework assignments, ask questions to the instructors, and heed the advice of the career center.
Most of our students are over 30 years old. There are even those who changed their profession at 50 and became successful developers. We believe that age is not an obstacle; moreover, your life experience will help you adapt more quickly to the new profession. After all, it is easier to learn something new when you already have some accumulated experience.
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International online institute for IT and digital professions
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*Tel-Ran.de has become part of the international startup professions institute Starta Institute, whose headquarters are located in New York
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